Our Story

Children's clothing brand Laska Kidswear was founded in Tallinn, Estonia in 2014. The history of the brand is closely connected with the desire of the founders to dress their children in most comfortable clothes, of highest quality, environment-friendly. In today's world, with its large number of children's collections, there were so few modern ‘smart’ clothes for kids, with a 100% quality guarantee. And there was a dream to create the items that the baby would be comfortable in, as well as mother would be confident that her child is safe all day long. Thus, the family company was born, based on true human values, professional ethics, beauty and the best materials, which are selected personally by the creators of the brand. The desire to create not only ecological, but also aesthetic clothing for young fashionistas, led the founders of the brand to Norway. There in collaboration with a team of Norwegian designers they created signature and unique Laska Kidswear style. The main concept – to wear clothes from Laska Kidswear it's as natural as to love your family, like to laugh and enjoy life.

Laska Kidswear products are made exclusively in Europe, at the factory owned by the founders of the brand. Attention to detail means primarily choosing the finest raw materials and, of course, ensuring quality to each single stage of the production process. All materials and finishing products, including fibers, yarns, applied prints, locks, fittings, have environmental certificates. Precious merino fiber (one of the favorite materials for Laska Kidswear creators) has Woolmark certificate that speaks itself about the quality of the yarn for knitted fabric. This certificate was established by the International Wool Secretariat for the protection of the trademark. Corporate Woolmark logo is placed only on the highest quality merino wool.

Created with love and affection, luxurios products by Laska Kidswear are a sample of the highest quality and functionality for kids of all ages. Size chart is constructed so that allows you to dress up even premature babies. Incredibly comfortable and stylish items are represented in the original signature colors, such as pink, purple, blue, shades of walnut, and off-white. In the production brand uses only certified organic fabrics that do not cause allergies and does not harm the skin. We speak about incredibly soft merino wool with an environmental quality certificate by Woolmark, tender bamboo fiber with the certificate Oeko-tex, and natural milk protein with Oeko-tex certificate as well. Materials are organic, non-toxic and anti-bacterial. An important detail is that the PH level of fabric and body is completely matching each other. This means that such pieces can and should be put on children, whose skin is quite sensitive. The collection range consists of everyday outfits for babies, such as body, leggings, T-shirts, overalls, dresses, cardigans, knitwear and accessories. The range of accessories includes soft hats, blankets, as well as baby gift sets. By 2017, the collection would include socks and tights. Today Laska Kidswear products are sold in Norway, Russia, Spain, Swiss and Baltic countries. In 2014 and 2016 the brand has participated in several exhibitions in Oslo, and has also received positive feedback not only from customers but also in the international press.